With just three shows left to air in its first season, the colossal hit internet drama Addiction has been banned from broadcast in China.

Featuring a story about gay teenagers in love, the show suddenly became unavailable for broadcast on February 22. Addiction can no longer be found on streaming sites that had previously hosted it, including QQ Video and iQiyi. As with other online content like The Big Bang Theory that have been similarly removed from the Chinese internet, no immediate explanation was offered by Chinese authorities for the ban.

Addiction broke broadcast records by attracting some ten million viewers on its first day of broadcast on January 29. The 15-episode show required less than a month to reach 100 million views. Additionally, Addiction had been a hot topic on Chinese social networks, garnering some 840 million mentions of the hashtag for the show on the Weibo micro-blogging platform.

The writer and producer of the show, using the pen name Chaijidan, says the ban is indicative of larger forces at work. “There’s no reason. It’s a result of the broader environment,” said Chaijidan.

Despite the ban, Chaijidan insists that shooting for the second season of the show will go on as scheduled in May. Rumors persist that Addiction is looking for a home in the Taiwan market, but Chaijidan hasn’t confirmed it.

Addiction’s sudden ban comes on the heels of another internet television show that featured transgender elements. Go Princess Go featured a story about a modern man traveling back in time to China’s feudal past, with the twist being that he occupies a woman’s body. After first wooing several women, the time traveler finally falls in love with a prince.

Unlike traditional TV shows which are overseen by government watchdogs, internet television shows are largely self-regulated.

Despite decriminalizing homosexuality in 1997, conservative attitudes persist towards gays and lesbians in China. In 2014, a Beijing court ruled against “conversion therapy“, saying it violated the rights of homosexuals.