chinese tourist australia

Chinese Millionaires Have Picked Their Favourite Overseas Spot: Australia

France holds at number two

For the second year in a row, Australia is the number one travel destination for China’s rich. According to the 2015 Hurun Report Chinese Luxury Consumer Survey, despite the economic slowdown, the appreciation of the Chinese yuan relative to the Australian dollar has prompted more Chinese to head down under.

France sits in the number two spot followed by the Maldives, Dubai, and Switzerland to round out the top five.

After occupying second place in 2013 and sixth last year, the USA continues to drop in popularity, coming in at seventh placethe USA continues to drop in popularity, coming in at seventh place. Suffering the greatest drop in popularity is Singapore, which fell out of the top ten after ranking third in 2013.

More than 115 million Chinese flew overseas last year, 60 percent to Hong Kong, Macau and Taiwan. The China Tourism Academy expects this number to increase to 135 million this year.

As an earlier report showed, there are now more super-rich in China than ever before. There are 1.04 million high net worth individuals in China, which includes with investable assets over RMB 10 million ($1.6 million).

Related:

Charles Liu

The Nanfang's Senior Editor