An unidentified Henan company is promoting Chinese nationalism and family values by banning its employees from purchasing the new iPhone 7 and iPhone 7 Plus.
A memo released by the company directly named the new Apple product that recently went on sale in China, telling its employees: “Our company forbids all employees from using or buying the iPhone 7 and iPhone 7 Plus. Whomever is found in violation of that rule will be immediately forced to resign.”
The company memo also called on employees to stop buying products made by US and Japanese companies, instead asking them to support Chinese companies.
The memo asked employees to use the money they would have spent on the new iPhone 7 and iPhone 7 Plus (specifically mentioned as 5,388 yuan and 6,388 yuan) upon more worthy causes.
“If we have some disposable income, and if conditions allow it, let’s use the money to take better care of our parents’ health. Let’s pay more attention to our kids’ growth, to the value of life and to the prosperity of our country,” read the memo as reported by the People’s Daily Online.
First published by HNR.cn, the news was confirmed by Yingxiang Net, which also didn’t release the name of the company.
An employee surnamed Liu confirmed that the CEO of his company had written the memo, but said the order was meant to improve family values. “If a worker were to buy the iPhone 7, they probably won’t get fired,” said Liu.
The memo banning the iPhone was released on September 18 on the 85th anniversary of the Mukden incident, considered in China as the staged event that began the 14-year Japanese invasion of China.
In its report, HNR cited legal experts who said China’s Labor Law wouldn’t allow companies to enforce such a ban upon its employees.
However, it appears that such a ban on iPhones may not be necessary. Despite widespread popularity among Chinese consumers in the past, Apple’s newest iteration of the iPhone is currently met with a lukewarm response in China.