We’re told the new store is due to launch on September 28, if not at the start of Golden Week on October 1 to take advantage of holiday sales.

The new Topman, opening next door to Topshop in King Glory Plaza, fills an important hole in the market.  In order to get the go-ahead to launch, it had to overcome trademark issues earlier in the year.

Topshop launched to much fanfare in May, but some fans had to leave with empty bags as the store only stocked female fashions.

Britain’s Arcadia Group, which runs the two franchises, is focused on the mainland market.  It is testing the popularity of the brand with pop-up concept stores it goes against the trend of rival retailers, such as Abercrombie & Fitch, launching their presence in China with flagship stores in Hong Kong.

Also on the Nanfang:

• Nanfang Insider: UK retailer Topman faces legal hurdles opening in China (May 14, 2012)
• Nanfang Insider: Fashion alert! Britain’s Topshop pops-up in Shenzhen (May 2, 2012)
• Nanfang Insider: Attention ladies: A&F models have been flown in for HK store opening (August 3, 2012)
• Nanfang Insider: Abercrombie & Fitch to enter China market via Hong Kong (April 23, 2012)
• Nanfang Insider: Hong Kong’s US retail invasion: J Crew next to move in (July 31, 2012)
• Nanfang Studio: Britain’s Top Shop opens in Shenzhen
• Nanfang Studio: A&F Models strut their stuff in Hong Kong

The assault happened outside King Glory Plaza

The latest laowai Good Samaritan, sometimes known as Yang Lei Feng (foreign Lei Feng), has appeared and once again paid for his virtue.

The foreigner, who hails from the Netherlands and currently studies in Hong Kong, was up in Shenzhen doing some sightseeing when he saw a Chinese male, surnamed Wu, pulling the hair of a female near King Glory Plaza in Luohu District.  The foreigner asked the man to stop hurting the woman, and when he refused, tried to intervene.  That’s when the man slashed the foreigner across the chest and the arm with a knife.

Shenzhen Daily says Wu has been arrested for assault:

Investigations showed that Wu and his girlfriend, identified as Hu, were quarreling at Kingglory Plaza about a breakup and money issues. Hu, who was very agitated, had swallowed a handful of stomach medicine, causing Wu to grab Hu’s mouth and try to make her cough up the pills. When Hu didn’t cooperate, Wu slapped her, which made Hu angry. Hu pulled a small knife — used for artistic work — from her pocket and attempted to kill herself, according to police. Wu snatched the knife from Hu and pulled her hair, trying to take her to a hospital, police said.

The incident happened on May 2 and there’s been no update on the condition or name of the foreigner who got involved.

The man from the Netherlands is the second laowai this month who’s paid for breaking up a dispute in the PRD.  Previously, a Brazilian man was beaten after trying to prevent a thief from stealing a woman’s handbag in Dongguan.

Only days after Topshop threw open its doors in Shenzhen (related Nanfang Studio album here), there’s already rumours of the UK’s Topman fashion chain making the same jump.  But for Topman, opening in the PRC might not be so simple.

A lingerie manufacturer in Zhongshan, Guangdong Province, is preventing the trendy male fashion brand  from joining its older sister, Topshop, on the Chinese high street. According to China’s trademark database, the Topman name was registered to the Zhongshan-based business in 2000. The database also shows the Arcadia Group, who owns the successful British retailer, filed at least three different applications, the first of which was in 2006. A source close to the matter divulged that the issue was nearing a legal resolution, and the obstacle facing the Arcadia Group was being resolved.

International companies are being met at the Chinese border by a number of “brand squatters”; people or companies that buy international brand names within China and wait to cash in when those same companies enter the world’s biggest consumer market, as Britain’s Daily Telegraph revealed in an investigation last month. Unlike in the UK, China’s trademarks operate on a “first-to-register” basis: whoever registers the brand first owns the rights to it.

Topman declined to comment on the trademark matter. The revelation comes as Topshop officially celebrated the opening of its first Chinese store earlier this month. When asked his thoughts about the trademark issue, Ray Lee, the man responsible for bringing Topshop and Topman to the mainland, said only that the issue was “difficult”.

The trademark issue does not appear to be affecting sales in Shenzhen; Topshop announced that over 2,000 people visited the store on its first day.

Vivien Zao (left) and Lei Sheng Nan (right) holding up their new purchases

As large crowds gathered for the opening, the British fashion retailer was already amassing high levels of interest with more than 4,500 followers on Weibo.

One female shopper almost feinted standing in the long queue to use the changing room. She was determined not to lose her place.

While store manager Jeffrey Zhang said the demand had beaten his expectations, some shoppers had a mixed response to the new store.

Lei Shengnan, 26, from Shenzhen snapped up some purple denim hotpants: “I waited half an hour to use the fitting room but I did because I really like the style. It’s exotic compared to other native Chinese fashion shops.”

Vivian Zao, 24, also from Shenzhen wasn’t as complementary, describing the store as small compared to her Topshop experience in Singapore.

Li Yue from Shanghai

Li Yue, 20, from Shanghai, said: “I think the clothes Topshop produced aren’t good this season. I’m expecting better in Shanghai, but I don’t know if Topshop will open there. I just heard it will.”

With all of the momentum and hype, Topshop’s innovative ‘pop-up’ concept store will be on the move in a couple of months’ time. It’s the first brand of billionaire Sir Philip Green’s Arcadia Group retail empire to set foot in the greater China region.

The opening is seen as a test ahead of possibly launching more pop-up stores. Beyond that, it expects to open its first flagship store in China next year.

Fei Space’s Ray Lee, who brought the Topshop and Topman brand to China, explained to The Nanfang why he opened up in the Pearl River Delta. “We know the Beijing market, we know the Shanghai market. Shenzhen is a really different market. It’s also a very modern city as opposed to a very traditional one like Shanghai or Beijing.”

The Topshop store