Traffic cops in Shunde have followed in the footsteps of the Panyu PSB and the Huizhou Traffic Police by making a music video. This one is inspired by the hit TV show “Where Are We Going, Dad?” and is also about traffic safety. It has been a huge hit in the days preceding the chunyun Spring Festival rush, when more people are on the road than at any other time of year.

The Atlantic has explained the success of the TV show as being down to its presentation of fathers taking an active role in their children’s upbringing, a very new trend in China. You can read a translation of the original English lyrics on Chinasmack.

Here’s the YouTube version of the video: