A distinguished professor giving a highly informative lecture.

Guangzhou’s Jinhan Exhibition Centre commenced hosting China’s tenth annual Sex Culture Festival on October 6, according to local media. The festival ends tomorrow, so you still have time.

If you want to buy sex toys without feeling self-conscious, this is definitely the place. One attendee said the main purpose of people attending the event was to learn, although that is debatable.

According to one of the organizers, many attendees had suffered due to an unwanted pregnancy and were determined not to let it happen again.

The stated aims of the festival include “improving sexual morals,” and “encouraging safe sex.” They forgot to mention that sex is also fun.

Promoting safe sex can also be fun

Exhibitions have included those of 100 ancient sex relics, sexology forums, and lingerie catwalks, according to News GD.

We reported earlier this year though, based on a review by Alex Hoffard, that the festival might not live up to its lofty educational goals:

Ostensibly, the expo is supposed to be about sex education, but somehow over the years it has degenerated into a perv fest. The biggest draw for most fair-goers seemed to be the ‘lingerie show’, where middle-aged men appear to be the main demographic.

Middle-aged men, who, strangely enough, came equipped with a wide variety of cameras, hand-held mobile devices and camera phones.

After the prudishness of the 1960s and 1970s, China is undergoing something of a sexual revolution. To learn more about this, check out Richard Burger’s “Behind the Red Door.” One of the country’s most renowned sexologists is Li Yinhe, widow of novelist Wang Xiaobo, who himself was no blushing flower.

Let’s hope this guy’s wife isn’t around