A hundred-strong army of semi-naked models lined Pedder Street and the steps of Abercrombie & Fitch in Hong Kong today as the US retailer kicked off the countdown to the opening of their first China store on August 11.

Excitable shoppers got a taste of things to come, and even luckier ones were snapped surrounded by the well defined models who’ve travelled the globe to mark the opening.

Traffic on Pedder Street temporarily ground to a halt as vast numbers of people rushed across to grab a photo outside Abercrombie’s new, flagship store.

For those who missed their chance to get a picture with A&F’s official models, they’ll be out and about in Hong Kong in the lead-up to the official opening inside open-top buses.

Check out our Nanfang Studio album of today’s events at Abercrombie & Fitch.