Groupon has been working hard to expand their operations in China amid a plethora of local competitors, and they didn’t help themselves out much with their much-yakked about Super Bowl ad. The Wall Street Journal summarizes it:
The commercial in question involves actor Timothy Hutton, who makes light of Tibet’s social ills by touting a discount offer on Groupon:
“Mountainous Tibet – one of the most beautiful places in the world. This is Timothy Hutton. The people of Tibet are in trouble, their very culture in jeopardy. But they still whip up an amazing fish curry. And since 200 of us bought on Groupon.com we’re getting $30 worth of Tibetan food for just $15 at Himalayan restaurant in Chicago.”
Obviously, as you can imagine, the Free Tibet crowd is up-in-arms over the advertisement, which it feels makes light of the current situation in Tibet. But Groupon has done something even more miraculous: angered both sides in the debate.
Posts on Sina’s microblog, known as Weibo, are biting in their criticism of the advertisement, especially as Groupon tries to grow inside the country. Below are a selection of posts, translated into English: (h/t @goldkorn)
Groupon AD is fucking stupid!
刘佩羽:我算是服了,
I believe they succeeded in stiring the pot, if that is what they set out to do.
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“The people of Tibet are in trouble. Their very culture is in jeopardy” is certainy true when their 170,000 good-for-nothing-but-praying monks’ salaries and insurences are all paid by hard-working Chinese taxpayers, a fact Westerners are too dense to know.
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I am boycotting this Groupxx.
最討厭這種西方虛假的雙重標準。
這個公司有種就拿美國印地安人文化來講講看。
Here is a funny joke I saw about a response to the edgy groupon add, http://ponderingstuff.com/2011/03/19/dalai-lama-retires-groupon/
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